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Cumberland Insurance Group Joins Trusted Choice

February 20, 2014
Cumberland Insurance Group Joins Trusted Choice®
New Jersey based carrier is latest brand movement company partner.
TC_2color_RGB_72dpi_tag.jpgALEXANDRIA, Va., Feb. 20, 2014 – The Cumberland Insurance Group is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. Cumberland, headquartered in Bridgeton, N.J., has joined 69 leading companies nationwide as a Trusted Choice® company partner.
“Trusted Choice® is pleased to welcome the Cumberland Insurance Group as the newest company partner,” said Dave Evans, Trusted Choice® executive director. “The team at Cumberland exemplifies the Trusted Choice® Pledge of Performance and we look forward to working with them to serve the needs of Trusted Choice® agents and their clients.”
Cumberland provides a variety of commercial lines and personal lines products in New Jersey, Pennsylvania, Maryland and Delaware.
“The Cumberland team is proud to have built a company with the integrity and vision to provide individuals, families and businesses with the security necessary to protect their assets and grow their enterprises,” says Paul J. Ritter III, Cumberland Insurance Group president & CEO. “The Trusted Choice® Pledge of Performance goes hand-in-hand with our mission and we are excited to be part of this network of like-minded companies committed to service.”
Founded in 1844, Cumberland has a rich history as the oldest Mutual Property and Casualty Insurer domiciled in New Jersey. The company has grown along with the Garden State and currently boasts more than 160 employees, 120,000 policyholders, 375 agents, $315,000,000 in total admitted assets and $136,000,000 in total surplus at the end of 2013. Cumberland’s directors, officers and employees are committed to providing the necessary wisdom and integrity to sustain Cumberland’s tremendous growth and provide exceptional service to its customers. For more information, go to
“The Trusted Choice® Pledge of Performance best represents the agents with whom we have the privilege to work with at Cumberland,” says Glenn W. Watkins, Cumberland Insurance Group vice president of marketing. “Cumberland proudly supports the independent agency system and especially the agents committed to Trusted Choice®.”
Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  
Trusted Choice® is the consumer marketing identity for more than 25,000 independent insurance agencies and brokerage firms and 70 leading insurance and financial services companies. For more information, go to